To “go viral” is the ultimate goal of most online content. That means it spreads like wildfire across the internet as people share it with each other. It happens most often with videos, but it can happen with blog posts, marketing campaigns, etc. It’s even happened with job searches!
It can happen for you, too, but probably on a smaller scale.
If you’ve been reading this week, we’ve been talking about how your organization can use Facebook. Like most social media networks, Facebook has built-in mechanisms to help you and your content spread virally.
Most actions a person takes on Facebook are recorded on their profile. If they become friends with someone, RSVP to an event, comment on a friend’s status, etc., those actions are added to a list on their profile page. If anyone visits their profile page, they’ll see that list. That means if anyone becomes your organization’s friend or fan, RSVPs to one of your events, or comments on one of your statuses, all their friends will see it, too.
Just like your actions appear on your profile, they also appear in your friends’ News Feeds. The News Feed is the list of happenings that you see when you sign into Facebook. Information in the news feed is delivered right to your friends, which means they don’ to take the extra step of remember to visit your profile. Facebook also compiles highlights and suggestions based on what your friends are doing. As people interact with your content, Facebook may suggest that their friends do the same.
3. Next Steps
Facebook doesn’t just promote awareness, it allows people to interact with, share and spread their friends’ content. When you see that a friend has become a fan of an organization, Facebook includes the option to become a fan yourself. Facebook includes a Share button so you can share events, status updates and pages with friends.
What about privacy?
If all of this sharing is sounding a bit invasive, there are privacy settings. You can control what Facebook posts to your profile, and the kind of information it shares with your friends. You can elect to turn off almost all notifications of your activity, if you choose.